I’m from LA. I live in Berlin.

At BETA Records I grew a YouTube channel from zero to millions of views. I designed Victorious v1 — apps YouTube creators could ship to the App Store. In 2014: Mumo, live streaming for friends.

At Zalando I helped brands show up on the marketplace — CMS, personalized publishing, 2,000+ brands.

Lately: NFTs, and Mezo mainnet at Thesis (May 2025) — full DEX and governance, plus Clay, a design system for DeFi.

I decode complex ideas into simple product.